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Binance brings fans closer to sports teams with fan token platform

Published on

February 20, 2023
Read Time:1 Minute, 59 Second

Crypto alternate Binance has rolled out a brand new replace for its fan token platform, which focuses on serving to sports activities groups join with their followers by providing varied rewards to token holders.

In an announcement despatched to Cointelegraph, the crypto alternate stated its fan membership program will now enable followers to earn factors that they will alternate for rewards starting from shopping for tickets to video games to entry to satisfy and greets to receiving video clips of their favourite gamers and attending unique dinners with the athletes.

Binance Fan Token Program fan at a meet and greet with Luka Romero from Lazio (Italy). Supply: Binance

Individuals can earn factors by taking part in varied fan token actions resembling: For instance, take surveys or do different easy duties. The next degree of participation permits followers to entry higher rewards.

Lisa He, Head of NFT and Fan Token at Binance, argued that fan tokens are the way forward for fan engagement. The chief identified that this system can deliver followers nearer to their favourite groups by dinners with their favourite gamers or perhaps a stadium tour. He defined that:

"Fan Tokens enable sports activities followers to really feel extra linked to their favourite sports activities groups by gaining access to unique presents and having a say in workforce choices for the membership."

Moreover, he stated his workforce believes fan tokens are the "way forward for fan engagement, the place golf equipment and their followers can really feel nearer and have a two-way relationship."

Based on Binance, the platform has been very profitable, serving to varied golf equipment like Santos FC, Porto and Lazio to attach with 1000's of taking part followers inside the platform.

Associated: Based on CZ, Binance helps BUSD in exploring non-USD stablecoins

Binance has persistently tried to attach sports activities to the Web3 house. On June 23, the crypto alternate partnered with famend soccer participant Cristiano Ronaldo to assist him join together with his followers by non-fungible tokens. NFT holders have unique alternatives to attach and have interaction with the soccer famous person.

On July 28, Binance additionally jumped into NFT ticketing, proper after the fiasco brought on by faux tickets on the UEFA Champions League. The crypto alternate has partnered with Società Sportiva Lazio to make use of NFT tickets for the membership's residence video games on the Stadio Olimpico.

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Azeez Mustafa
Azeez began his FinTech career path in 2008 after growing interest and intrigue about market wizards and how they managed to become victorious on the battlefield of the financial world. After a decade of learning, reading and training the ins and outs of the industry, he’s now a sought after trading professional, technical/currency analyst and funds manager – as well as an author.
Last Updated : February 20, 2023
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