Marketing Services for the Crypto Era
LydianCoin Pte. Ltd, is pleased to announce the Lydian token (LDN)
Based on market research, the average ICO spent between $100,000 to $500,000 in digital marketing for their token sale. Each ICO issuer appeared to use archaic methods of advertising such as using over-priced ad networks or direct placement on crypto-related websites. In 2017, ICOs have raised over $2 billion, and dozens are still planned for the remainder of the year. Once a company completes their sale, they will still need to continue to advertise and find customers as their product is built. This will be at a higher customer acquisition cost than their original digital marketing spends of their token sale. This is why LydianCoin exists. It will ultimately be the sole utility token to provide advanced digital marketing services to the blockchain community powered by Gravity4 at scale and provide access to its future products. We expect LydianCoin to be the first utility token that provides companies the ability to market token sales and their products for customer adoption versus that current status quo of using fiat channels with archaic methods of targeting.
A utility-token that allows cryptocurrency-enabled purchasing of targeted, A.I. driven digital marketing and advertising services operated and under development by the Gravity4 Corporate Family.
Digital advertising allows companies to communicate, educate, and engage with their customers using multiple technology channels. Globally, businesses have created ad-tech platforms to target customers across various media including social, web, mobile, video, and native. Worldwide expenditures on digital marketing are expected to exceed more than $232 billion in 2017, eclipsing the global marketing spend on television advertising worldwide.
New cryptocurrency and blockchain related-ventures
have raised more than $2 billion in funding in 2017 alone through token sales and initial coin offerings (ICOs), despite using dated marketing strategies that fail to enlarge the pool of educated engaged consumers. Although the numbers are staggering, this failure to deliver strong messaging to groups besides investors presents a systemic challenge to the prospective long term viability of these ventures. Crypto start-ups need to unlock the power of digital marketing to engage and educate potential customers and to create loyal customers who will use these future products.
The digital advertising ecosystem, however, is far from perfect.
Plagued by inefficiencies caused by ad fraud, rent-charging intermediaries that provide dubious value, defensive user/customer behaviors created by abusive legacy marketing practices, malware, and insufficient reporting of campaign efficacy, user experience is increasingly frustrating for customers and yields insufficient and uncertain results for advertisers.
Gravity4, Inc., through its subsidiary LydianCoin Pte Ltd., will provide the crypto-community with state of the art digital marketing services already used by Fortune 1000 companies and luxury brands worldwide through its value-stabilized cryptocurrency, Lydian (LDN). Lydian tokens may be negotiated back to Lydian to obtain proven, market-tested software and services that leverage years of aggregated marketing placement and customer interaction data to maximize the effectiveness of advertising campaigns, disintermediate advertising by removing middlemen that raise costs and drain efficiency from digital marketing campaigns, and leverage Gravity4’s existing neural net A.I., MonaLisa. As Bill Gates said in a 2017 commencement address, the number one field that will “make the biggest impact” is Artificial Intelligence. Unlike most token offerings, Lydian tokens may be used immediately upon their issuance to obtain existing market tested products and services. Using the Gravity4 Marketing Cloud, the crypto community can leverage decades of market expertise, valuable exclusive industry relationships, extensive aggregated audience data, and Gravity4’s advanced technology stack to maximize the utility of their marketing campaigns.
In addition to the industry leading marketing services available today, Lydian users will provide early access to two additional projects under development by Gravity4 Labs: Mona Chain and MonaBrowse. MonaChain is the blockchain based system that will, in concert work with MonaLisa, provide optimized ad placement services designed to avoid common forms of ad fraud. MonaChain will later be opened to allow non-Lydian users to utilize the power of Mona Chain for an additional cost. Digital ad fraud is expected to cost brands $16.4 billion globally this year.
Lydian token holders will also be given advance access to an ad-free browsing experience using their Lydian tokens through MonaBrowse, which is under development by Gravity4 Labs. Using MonaBrowse, a user may purchase an ad-free browsing experience across multiple platforms and devices without the need to download new browsers, or adjust their existing behaviors. In 2016, PageFair predicted the global cost of ad blocking would rise to $41.4 billion for publishers.
MonaChain and MonaBrowse are two products that can result in adding double-digit billions back into the ecosystem with the promise of blockchain technology.