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Trademark attorney predicts legal fights ahead with Twitter’s rebrand to X

Published on

July 25, 2023
Read Time:2 Minute, 44 Second

Josh Gerben, a trademark legal professional with Gerben Mental Property, has prompt the corporate previously often known as Twitter might spend upward of $100 million in coping with litigation on account of the X rebranding.

In a July 25 X thread, Gerben predicted that lawsuits in opposition to X associated to trademark infringement might seem in United States courtrooms “within the subsequent few weeks,” with authorized issues on the worldwide stage more likely to be a “very huge situation” for years. U.S.-based corporations together with Microsoft and Meta already personal related “X" logos for various services and products, and plenty of others might have grounds for a lawsuit in opposition to X.

“To solid apart an asset this useful [the blue bird] in favor of a brand new trademark is unprecedented in historical past,” stated Gerben. “If Elon had caught with the Twitter model, his firm would doubtless not spend a dime to justify its Twitter trademark on absolutely anything he needed to do with the model.”

Former Twitter CEO Elon Musk introduced the rebranding can be happening on July 23, with the corporate’s iconic blue fowl being changed by a black and white “X” emblem. X Corp is the mum or dad firm of Twitter, established by Musk in March. The platform’s search bar nonetheless bears its former namesake on the time of publication, as does the blue “tweet" button and retweet counter.

Many on the platform have criticized the rebranding as not properly thought out. Musk himself was unable to supply a definitive reply as to the brand new title of a retweet in a July 24 thread. He has additionally hinted that customers ought to count on to conduct their “whole monetary world” on the X platform with plans to supply providers affecting “half of the worldwide monetary system.”

The transfer is the newest controversy by one of many largest social media platforms on the earth. Musk took over Twitter in October 2022 following a $44 billion settlement, later firing members of the corporate’s govt staff and phasing out the platform’s legacy verification system — blue checkmarks — in favor of varied paid choices.

Associated: Studying the Elon Musk ‘tea leaves’ — Is Dogecoin coming for Twitter?

Although Musk briefly modified the Twitter emblem to that of the Dogecoin (DOGE) shiba inu in April, many on the platform speculated on the time that the choice was solely non permanent. For the rebranding to X, the corporate’s emblem on its brick-and-mortar headquarters in San Francisco might quickly change from a fowl to a letter:

After 17 years with the enduring blue fowl emblem, billionaire Elon Musk had the Twitter signal faraway from the San Francisco, California headquarters because the social media firm rebrands to X. https://t.co/ZJdgeOV3uV pic.twitter.com/UIie1S5T1j

— CBS Information (@CBSNews) July 25, 2023

Beneath Musk, U.S. promoting income for Twitter reportedly dropped roughly 59% from April to Might in comparison with that over the identical interval in 2022. Former NBCUniversal exec Linda Yaccarino took over as CEO in Might, whereas Musk continues to actively publish on the social media web site.

Journal: Musk hints at suing Microsoft, US Rep. needs Gensler fired, and extra: Hodler’s Digest, April 16-22



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Azeez Mustafa
Azeez began his FinTech career path in 2008 after growing interest and intrigue about market wizards and how they managed to become victorious on the battlefield of the financial world. After a decade of learning, reading and training the ins and outs of the industry, he’s now a sought after trading professional, technical/currency analyst and funds manager – as well as an author.
Last Updated : July 25, 2023
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