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Twitter bids farewell to Bluebird as Elon Musk rebrands platform X

Published on

July 24, 2023
Read Time:2 Minute, 12 Second

Widespread social media platform Twitter has formally rebranded to X after months of teasing from its former CEO Elon Musk. With the rebrand, the favored social media app ditched its recognizable chicken emblem and changed it with a easy X. As a part of the rebrand, the social media app additionally modified its colour scheme from blue to black.

As a part of the rebrand, Twitter's URL was modified to x.com, a site identify related to Musk's 1999 monetary providers startup, which was bought to PayPal.

https://t.co/bOUOek5Cvy level to it now https://t.co/AYBszklpkE.

The Interim X emblem might be launched later immediately.

— Elon Musk (@elonmusk) July 23, 2023

X.com was an early on-line financial institution and the corporate was initially funded by Musk and Greg Kouri, who later funded Musk's later ventures Tesla and SpaceX.

Musk makes use of the letter X in a number of of his enterprise pursuits, together with SpaceX and Tesla automotive fashions.

Musk based X Corp. as Twitter's dad or mum firm in March, making approach for Twitter to be rebranded. The rebranding is a part of Musk's imaginative and prescient to create a "tremendous app" with a number of functionalities. In April, Twitter launched a brand new characteristic that permits app customers to entry the crypto market and different monetary market providers by means of the app.

Musk's tenure as Twitter boss was controversial from the beginning. Nonetheless, his plans to rework Twitter started effectively earlier than the acquisition.

In a latest interview, Musk reiterated that the primary motive behind the rebranding to X was to create an "the whole lot app," an idea well-liked in China. Chinese language social media apps like WeChat are used for textual content and video calls and have options for paying payments, reserving taxis, reserving eating places and different monetary actions with out leaving the app.

Musk mentioned if accomplished proper, X might develop into a preferred platform for finance, banking, funds and information, with the potential over time to develop into "half of the worldwide monetary system."

X is lastly right here!

X might be an "the whole lot app", so a brilliant app for the US (like WeChat from China)

• Social: Community, Information, Video, Content material
• Finance: banking, funds, information

"In time it could make up HALF the worldwide monetary system" - Elon Muskpic.twitter.com/wWywAdYRZR

— Brandon Hoffman (@BrandonHoffman_) July 14, 2023

Nonetheless, the Twitter renaming did not garner a lot assist from many customers, who felt it wasn't a good suggestion to desert the well-known blue chicken in favor of a brand new idea.



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Azeez Mustafa
Azeez began his FinTech career path in 2008 after growing interest and intrigue about market wizards and how they managed to become victorious on the battlefield of the financial world. After a decade of learning, reading and training the ins and outs of the industry, he’s now a sought after trading professional, technical/currency analyst and funds manager – as well as an author.
Last Updated : July 24, 2023
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